The campaign was launched in 2018 and there have been several media bursts since then on television, radio, billboards and social media.
The campaign aims to encourage parents and carers to support their children’s education by giving them ‘a helping hand’ – read and count with them from an early age; show an interest in their day at school; talk to them about their homework; and help them make the decisions now that will help shape them into the adults they will become.
A good education opens up a world of opportunities for children and young people and parental involvement and encouragement plays an essential part from the very early years through to vital exam stages.
The campaign highlights the essential role that parents and carers can play in helping their children do well at school and improve their life chances.
DE in conjunction with the Health and Social Care Board and the Public Health Agency produced a booklet entitled “Top Tips for Parents” (for children aged 0-4) which provides tips about talking and listening; playing; counting; reading; encouraging positive behaviour; emotional and physical well-being and using digital devices sensibly with your children.
Information for parents/carers on how to give their child a helping hand, including ideas for games and activities to do with their children is available on the nidirect website.
You can watch the TV commercial, highlighting the importance that parents, carers and extended family can play in supporting their children’s education by giving them ‘a helping hand’.
Helpful leaflets on a variety of issues are also available at the following links:
Other Useful links:
ParentKind Resources